Intellectual property protects more than just an idea or a concept - it protects genuine business assets that may be integral to the core services of the business and overall long-term viability! If you're starting a new business or trade, a logo, name or signature is the first thing you choose to separate yourself from the rest. Registering these, and others such as your monogram, shape of goods or packaging, or anything that specifies the origin, material, quality and characteristics of goods and services you offer, as a Trademark, is a legal process provided for under the Trade Marks Act, 1999.
Copyright provides the creators of original works of authorship with a set of exclusive rights to copy, distribute, and perform their works for a limited period of time - be it books, plays, music, movies, photographs, paintings, sculptures, digital files, web pages - these all are valuable creations worth protecting. It may seem initially daunting or time consuming, but protecting yourself is well worth the time and effort and isn't as difficult as you may think!